SEO & Analytics

MoveFast includes a complete SEO system and optional Google Analytics integration. Every page gets proper metadata, social sharing images, and search engine directives out of the box.

Metadata System

MoveFast uses Next.js built-in metadata API with a helper function that generates consistent SEO tags across all pages.

How It Works

The createMetadata() function in src/lib/seo/metadata.ts generates:

• Page title (with site name template)
• Meta description
• Keywords
• Canonical URL
• Open Graph tags (title, description, image, type)
• Twitter Card tags
• Robots directives (index/noindex)

Per-Page Metadata

Each page exports metadata using the helper:

import { createMetadata } from "@/lib/seo/metadata";
 
export const metadata = createMetadata({
    title: "Your Page Title",
    description: "A description for search engines and social sharing.",
    path: "/your-page",
    keywords: ["keyword1", "keyword2"],
});

Available Options

interface SEOConfig {
    title: string;           // Page title
    description: string;     // Meta description
    path?: string;           // URL path (for canonical URL)
    keywords?: string[];     // SEO keywords
    image?: string;          // OG image URL (defaults to /og-image.png)
    noIndex?: boolean;       // Set true to hide from search engines
    type?: "website" | "article";  // OG type
    publishedTime?: string;  // For blog articles
    modifiedTime?: string;   // For blog articles
    authors?: string[];      // For blog articles
}

Pre-Built Page Metadata

Common pages already have metadata configured via pageMetadata:

import { pageMetadata } from "@/lib/seo/metadata";
 
// Use in your page:
export const metadata = pageMetadata.pricing();
export const metadata = pageMetadata.blog();
export const metadata = pageMetadata.contact();

Open Graph Image

The default OG image is at public/og-image.png. This is the image shown when your site is shared on Twitter, LinkedIn, Facebook, etc.

To replace it:

1. Create a 1200x630 pixel image
2. Save it as public/og-image.png (or any name)
3. If using a different filename, update DEFAULT_OG_IMAGE in src/lib/seo/metadata.ts

Sitemap

MoveFast auto-generates a sitemap at /sitemap.xml. It includes:

• All public pages (home, pricing, contact, etc.)
• All published blog posts
• All published documentation pages

The sitemap is generated at build time by Next.js from src/app/sitemap.ts.

Robots.txt

The robots.txt file at /robots.txt tells search engines what to crawl. It is generated from src/app/robots.ts and:

• Allows all crawlers on public pages
• Blocks crawling of /admin/*, /api/*, and other private routes
• Points to the sitemap URL

Google Analytics

MoveFast supports Google Analytics 4 (GA4) through a dedicated component.

Setup

1. Create a GA4 property at analytics.google.com
2. Get your Measurement ID (starts with G-)
3. Add it to your environment:

NEXT_PUBLIC_GA_MEASUREMENT_ID=G-XXXXXXXXXX

That is it. The analytics script loads automatically on all pages.

How It Works

The GoogleAnalytics component in src/components/analytics/GoogleAnalytics.tsx injects the GA4 script tag in the root layout. It only loads when NEXT_PUBLIC_GA_MEASUREMENT_ID is set and non-empty.

Disabling Analytics

To disable analytics (e.g., in development), simply do not set the NEXT_PUBLIC_GA_MEASUREMENT_ID variable, or leave it empty.

Page Titles

The root layout sets a title template:

title: {
    default: "MoveFast",
    template: "%s | MoveFast",
}

This means:

• The home page title is just "MoveFast"
• Other pages are formatted as "Page Title | MoveFast"

To change the site name, update WEBSITE.NAME in src/constants/website.ts.

Legal Pages and noIndex

Legal pages (privacy policy, terms of service, cookie policy) are marked as noIndex: true so search engines do not index them. This keeps your search results clean and focused on product pages.

export const metadata = createMetadata({
    title: "Privacy Policy",
    description: "...",
    noIndex: true,  // Won't appear in search results
});

Blog SEO

Blog posts get full article-type metadata including:

• Published date
• Modified date
• Author name
• Article-specific OG type
• Featured image as OG image

This is handled automatically from the blog post frontmatter (title, description, date, author, image fields).

Tips

• Always set unique title and description for every page. Duplicate metadata hurts rankings.
• Keep descriptions between 120-160 characters for best display in search results.
• Use descriptive, keyword-rich titles but keep them natural.
• Replace the default OG image with something branded. It is the first thing people see when your link is shared.
• Submit your sitemap to Google Search Console after deploying for faster indexing.